Real Estate Mega-Sites where you can find all towns and all states from one not so convenient location is NOT in the consumers best interest. However it is Great for the owners of the website, they get curious traffic and they get your eyes to their site so that they can sell you stuff. If you have California Water Property for Sale for example, why be on something like Realtor.com or RealEstate.com or some other generic megasite when you can list on CaliforniaWaterProperty.com ? Make Sense?
This way the Buyer knows that you actually have California Water Property for Sale. This is just an example but it really is in the Real Estate Consumers best interest to sell their real estate on targeted websites specific to what they have for sale or the area it is for sale in. Instead of being lost on a Site with thousands of other Listings.
These sites take MLS listings from every local Association of Realtor and list them in One GIANT database. Counting on the accuracy of the local MLS’s which has no quality control over the data that is put in.
These Sites get filthy rich by Internet Traffic and folks that pay to be on their site.
Oftentimes these Mega-Sites let you list your property for Free. Why? They want your photos and your write up about your home and your town to create FREE content for them so that more visitors will come to their website and buy stuff from the Advertisers that pay to be there.
Buyers and Sellers are Finding each other online and Thus Making there be NO Need for Realtors.
Will You Get a Buyer from These Free Sites, maybe, I would say it can’t hurt to be everywhere as a FSBO, but you Really do Need Targeted Internet marketing to find a buyer for the best and quickest price in your Target Market Area.
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